Best Direct Mail Services of 2020
When it comes to finding Direct Mail Services comparing quotes is the key to getting a top product for the lowest price.
We’ve gathered information on the top direct mailing companies, user reviews, buying tips, and made it easy to get the best price from companies in your area.
Before you sign up with a direct mailing solution be sure to download a free in-depth buyers guide and get a side by side comparison chart. Simply tell us what your needs are (less than 1 minute), then download your chart to review the pros and cons, options, and different types of campaigns, and then get matched with local suppliers who can offer you competitive price quotes in minutes. Get Your Buyers Guide and Compare Prices Now
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Direct Mail Marketing Buying Guide & Reviews
Snail mail might seem like a total fail for many communication efforts in the modern era, but direct mail marketing is still a highly effective way to grow your brand. People enjoy having a physical postcard or piece of paper to hang onto in a world where everything else has gone digital and a mailed message can make more of an impression than one more piece of electronic media cluttering up an email inbox.
Unless you find the right direct mail marketing service provider, however, your direct mail marketing efforts could prove quite costly. Here are a few things you should consider when developing your direct mail marketing plan in finding the right service provider to partner with.
Select Your Direct Mail Marketing Service Early
It’s important to have an idea of what you want your direct mail marketing campaign to look like before you begin, but if you already have all of the details fixed firmly in your mind you might find yourself running into trouble when it comes to securing an affordable mechanism for implementing your marketing plan. You’ll have more luck if you start your search for a direct mail marketing service with a loose outline of what you want your campaign to look like; you can then develop your ideas more completely in tandem with the service plans and options you find.
Costs for direct mail marketing services vary not only based on the size and weight of the materials being mailed—which directly affects postage rates, often the biggest single cost of a direct mail marketing campaign—but also based on the size of your mailing list, paper type, and ink colors used, and the range of services offered. There are some direct mail marketing services that will do practically everything for you, and others who simply take your completed design to print and mail. Most service providers offer a range of direct mail marketing options, and developing your campaign with an awareness of the choices available will help you keep costs under control while getting the results you want.
Direct Mailing Service Types
Postcards are the cheapest and most common form of direct mail marketing. These can be great as reminders for repeat service industries like dentistry, automotive repair, house cleaning, etc, and can also be a great way to let customers know about a new business or service or to offer discounts and other special offers to bring new customers through the door. Fliers, brochures, newsletters, and coupon mailers are also direct mail marketing options that have proven effective when carried out correctly.
The right direct mail marketing service provider will be able to help you identify goals and craft a direct mail marketing campaign that will help you reach those goals without breaking the bank. Expect a basic service to cost at least twice the amount of the postage and materials alone, and you will likely pay more for full-service options. The return on your investment for a well-crafted and properly targeted direct mail marketing campaign definitely makes the expense worthwhile, though.
See the Chart Below For Most Used Direct Mail Types
Final Suggestions For Review Process:
Professional Designing Services: Make sure you get design experts that can help you create a custom design for your mailers that produces results.
Mailing Lists: In most cases you should be able to purchase or rent a high quality list from the company. Many companies will also scrub the current mailing lists by merging duplicate addresses and removing bad ones.
Demographic Filter Options: Filter mailing lists is very important to your success. Be certain you can target specific demographics such as zip codes, age, income, gender, home owners, and much more.