Best On Hold Messaging Service of 2022
On hold messaging is the service businesses use in place of hold music that will deliver information to the person on hold or being transferred. Comparing quotes and details for multiple providers is crucial to getting a top-quality product for the lowest price possible.
We have gathered information on the top 10 on-hold messaging providers including user reviews and buying tips and made it easy to find the best price from companies in your area.
On Hold Messaging Services Buying Guide & Reviews
It’s good to have customers hold.
You read that correctly. Often times, without on-hold messaging, your staff will pick up calls only to then place the caller on hold, see if the person the caller is looking for is in, find out they aren’t, and then get back on the line. All this could be avoided with on-hold messaging.
On-hold messaging is the service businesses use in place of hold music that will deliver information to the person on hold or being transferred. What was once a repetition of “elevator music,” potentially minutes upon minutes of unproductive time, can now use messages to address two issues that “elevator music” just wasn’t cutting.
The first issue with hold music was/is that it made people severely aware of how long they thought they were waiting. Listening to the same repetition of classical music for minutes eventually started to feel like hours for most people.
Using an on-hold messaging system that partners with the music, breaking it up now and then with important information about the company, upcoming events, or advertisements about the company’s services/products, can make the wait time seem more accurate. It boils down to keeping the caller from getting impatient, which will likely make for a much warmer conversation when someone does pick up.
The second thing it addresses is marketing for the company. Whether it’s a business or nonprofit organization, this can be especially helpful to get information out at a very low cost. Most on-hold messaging systems don’t cost much but can have very large rewards.
When looking for an on-hold messaging system, you want to keep a few things in mind. It’s essential to make sure that whatever system you are using uses excellent writers and voice talent to get the appropriate message across to callers. Everything down to the tone of voice and words heard on the call should portray the mission and the vision of the organization.
It can seem like a pretty cool idea to have your own people do this, but paying someone who does it professionally can come in handy to make sure it’s done accurately.
Professional companies may even have the research to back up things like what accent should be used for what region, how receptive certain demographics are to different kinds of messages, and even how long people in those demographics are willing to hold. All of this will play a part in choosing the right system and messages for your company.
Pricing for on-hold messaging systems can range, but again the cost is well worth the return if used correctly. Most companies will have a month to month cost that doesn’t include a contract but do have an option to pay for the entire year all up front. Much of their pricing includes how many different messages you want to have played and how long those messages are. Some companies also include translation services that can play messages in several different languages.