Best SEO Companies 2014
When it comes to finding an SEO – Search Engine Optimization Service comparing quotes is the key to getting a top product for the lowest price.
We’ve gathered information on the top 10 digital marketing companies, user reviews, buying tips, and made it easy to get the best price from companies in your area.
Top Search Engine Optimization (SEO) Review 2014
Search Engine Optimization Services
A lot of people are unaware that starting a website does not really guarantee you great search engine results. Many times, people have their websites set up only to realize that they cannot find them on the first or second search engine results page because of poor optimization. You need to remember that search engines are all about ranking and this means that you will have a hard time finding your website if it is poorly ranked. This is why anyone and everyone with a website or blog needs to hire SEO services.
Search engine optimization services ensure that your site is optimized to attract web crawlers and in effect produce higher rankings. Optimization is not common knowledge and it calls for keyword research, link building, incorporation of social media and other techniques that require expert knowledge. Today, we are giving you a few tips on how to find the right search engine optimization service.
Selecting Search Engine Optimization Services
Below are two key things to consider when hiring professionals to optimize your site.
1. Expertise: The first thing you need to look for with a professional is the level of expertise. You will be surprised to learn that a lot of the optimization services provided in the U.S are actually outsourced to countries such as India or the Philippines. Have a look at the company’s track record and one of the best ways you can test expertise is by the results. Before even looking at the projects the company has undertaken look at their own results. Are they paid results or organic? While there is nothing wrong with paid links, this shouldn’t be the only optimization approach. If they are poorly ranked they are clearly not the best.
2. Techniques: What type of optimization techniques does the company use? Are they using white hat, grey hat or black hat techniques? While not all companies will openly tell you that they are using black hat techniques, there are easy ways to tell this. The first is with their promises or guarantees. Nobody can guarantee you no.1 rankings and this is an indication of a company using black hat techniques. There are no fast results either and if the cost of optimization is lower than market rate plus you are guaranteed of top rankings in a few days,be wary. Black hat techniques could lead to your site being banned. You also really have to be careful of grey hat techniques as these are in between white hat and black hat. The techniques are not always ethical and you never know when Google will impose penalties on them. For example, grey hat techniques may include content writing, but instead use spun content. When such techniques are discovered, your site may be at risk. Simply put, go for white hat techniques only.
Finding the right search engine optimization service provider is essential.